While there were many issues facing New York, it was clear that we needed to change the narrative and bring back joy, to give us hope and energy to tackle the difficult problems and days ahead.
So many of you answered the call and stepped in. We started with pop-ups, producing a total of 14 across the five boroughs, gathered love letters to NYC and developed an ad campaign to remind us all of why New York was alive and kicking. And we didn’t stop there.